Bootcamp rebooted.

Barry’s had a transformation of its own—from niche boutique fitness phenomenon to full-fledged lifestyle brand

Originally conceived as a side passion project, I spent about four months concepting, sketching, reimagining and ultimately crafting an entirely evolved identity for Barry's. An avid fan, I had honestly become obsessed with the workout. But each and every class I found that my mind would wander. "What if...this? What if...that?" I excitedly threw myself into the project as somewhat of a hobby on my nights and weekends away from agency life and actually got the opportunity to present all of my work to the Barry's executive team. I was offered a creative director position to bring that initial vision to life and the rest, as they say, is history.